DUTCH APPAREL SPECIALIST REV’IT! ACQUIRES TRYONIC
Today Sport International announces that it has acquired TRYONIC, an Italian brand specialized in top-class protection products, rated amongst the top in the global market.
“The acquisition of TRYONIC is – after acquiring the GORE-TEX license for apparel and gloves in 2009– the next big moment for our company”, says Ivan Vos, Managing Director of REV’IT! Sport International B.V.
“TRYONIC offers a wide range of truly unique and complementary products, many of which have one or more patents. This strategic acquisition is in line with our ambition to become the world’s leading brand in safety products and allows us to offer safety products to a much broader audience of gravity sports enthusiasts. Being able to implement and offer protection of this quality level is another big step as simultaneously, consumer awareness related to the importance of personal protection is growing, not just for motorcyclists, but basically for all gravity sports athletes out there”.
REV’IT! will continue to offer TRYONIC products to the ski & snowboard industry and is also proud to announce that it will remain the official supplier of the Austrian Ski Team for 2012. New products and concepts under the TRYONIC brand name that are currently in development will be presented in the course of 2012. TRYONIC also plans to be presented at ISPO 2012 in Munich.
The TRYONIC product range and development team will be fully integrated into REV’IT!’s operations in Oss, the Netherlands and New York, USA.
About REV’IT!
REV’IT! Sport International B.V. is a Dutch company, specialized in the development, design, sales and marketing of REV’IT! motorcycle apparel and accessories, and is currently one of the fastest growing companies in the motorcycle industry. Last year’s figures (Sept 2010-Aug 2011) report a growth of 25%. REV’IT! is renowned for its Engineered skin 3D design philosophy which enhances safety without scarifying on style or comfort. Globally perceived as a leader in adventure apparel, REV’IT! is also prominently present in MotoGP with riders Alvaro Bautista and Randy de Puniet.